In a world that often celebrates outcomes—money, status, possessions—it’s too easy to lose sight of what truly matters: the people behind the achievements. My concept, Be It Forward, springs from this realization, inspired by the story of the farmer and his goose.

Imagine the farmer, captivated by the allure of the golden eggs, diligently polishing each one and showcasing it to the world, while the goose, the true source of this wealth, is neglected. In his pursuit of the egg’s shine and value, he forgets that without nurturing the goose, the magic will inevitably fade away. One day, he wakes to find his treasure gone, realizing too late that he should have focused on sustaining and caring for the very source of his prosperity.
Be It Forward is a call to action, a gentle reminder that we must invest in the souls who create, innovate, and labor. It's an invitation to embrace a mindset rooted in compassion, generosity, and genuine connection. By valuing people—their talents, their well-being, and their creativity—we unlock an infinite potential for growth and collaboration. When we nurture those who give of themselves, the rewards multiply in ways that transcend monetary gain.

This philosophy encourages us to shift our focus from merely “paying it forward” with tangible rewards to truly investing in one another. Let’s celebrate the effort, the emotion, and the humanity involved in every journey. When we lift each other up, we ignite a cycle of generosity that enriches our communities and deepens our relationships.
By embracing the spirit of Be It Forward, we create a culture where individuals feel valued and appreciated, not just for what they produce, but for who they are. It’s about recognizing that the greatest treasures in life are the connections we cultivate and the love we share.

So, as you navigate this website and the stories within it, I invite you to join me in this movement. Let’s redefine success by investing our time, energy, and resources into the geese—those remarkable individuals deserving of our attention, appreciation, and care. Together, we can ensure the flow of golden eggs never ceases, transforming not only our lives but also the lives of those around us.

Let’s Be It Forward—and nurture the source of our success.